HubSpot continues to expand beyond a traditional CRM, and this month’s updates show a clear focus on connecting data, automation, and AI into everyday go-to-market workflows. From smarter reporting to better qualification and improved content creation, teams now have more ways to turn activity into measurable revenue impact.
In this roundup, we highlight the updates that matter most across marketing, sales, and customer success - including improvements to customer journey analytics, new lead scoring flexibility, AI-powered content capabilities, and automation upgrades that reduce manual work across teams.
Let’s dive into the key releases and what they mean for organizations looking to get more value out of HubSpot in 2026.
New AI Image Generation Model
The HubSpot AI image generation model has been upgraded from GPT Image 1 to GPT Image 1.5, which brings noticeable improvements in image quality.
- Enhance the sharpness, realism, and consistency of generated images to create more visually appealing content
- Strengthen the foundation to support more advanced image generation features in the future.
Revenue in Customer Journey Analytics
Reports on Customer Journeys now automatically sum deal amounts across any pathway to show how much revenue was generated by different customer journeys.
- When deal stages are included in Customer Journey reports, you can see the total revenue associated with each pathway
- View individual deal amounts contributing to revenue totals by drilling down
- Analyze which campaigns or landing pages lead to the most revenue
Conditional Scoring with “and” for Lead Scores
Using lead scoring rules, you can now award points based on multiple criteria, enabling contacts and companies to be qualified more accurately.
- Apply cross-property criteria to fit scoring based on job title, role, and industry
- Set up engagement scoring rules based on specific email clicks or form submissions
Configure Unsubscribe Links in Email
Email marketers can now control how unsubscribe actions are applied, letting contacts opt out of just one subscription type rather than all.
- Rather than "Unsubscribe from all" or "Manage preferences," select "Unsubscribe from this subscription type."
- Maintain compliance while minimizing unintentional unsubscriptions.
Breeze Assistant: Your Loop Marketing Expert
Breeze Assistant now includes quality improvements for marketers, with access to HubSpot Academy content, website analytics, persona awareness, and Loop Marketing best practices.
- Get higher-quality answers tailored to marketers, including clips from Academy videos shown online.
- Access your website analytics data directly in Breeze Assistant and get traffic and conversion reports
Create Goals Based on Leads, Emails, and Activities
Besides existing goal objects, you can now create goals to track leads, emails, and activities across prospecting activities.
- Identify metrics aligned to your sales process, such as lead generation, email volume, or overall engagement.
- Build custom goals at Enterprise level for leads created, activities counted, and emails sent.
Quote Custom Properties
With Data Management, you can now manage quote properties directly and create custom properties to personalize quotes or match business workflows.
- Custom quote properties can be inserted into templates as personalization tokens to customize quotes.
- Rollup or sync quotes from associated deals, contacts, or companies.
Property based Quote Approvals for Standard Approvals
With Data Management, you can now manage quote properties directly and create custom properties to personalize quotes or match business workflows.
- Custom quote properties can be inserted into templates as personalization tokens to customize quotes.
- Rollup or sync quotes from associated deals, contacts, or companies.
Sales Documents Multi-Brand Support
You can now assign a specific brand to each Sales Document so the correct brand logo and colors are displayed in the Document Viewer, ensuring buyers always see the intended brand identity.
- Keep all sales collateral consistent with the right brand by assigning and changing brands.
- Ensure branded visuals are automatically consistent in every buyer interaction without manual work or risk of seller mistakes
HubSpot Chrome Extension Now Supports Calling
Calls can now be made using the HubSpot Chrome extension, eliminating the need to keep separate browser windows for inbound and outbound calls.
- The extension needs to be installed or updated, and microphone permissions should be enabled in the call settings.
- Set up HubSpot calling settings to ring in the browser for inbound calls and set your call device to the browser
- There is no need for additional tab windows to manage the calling connections since they run seamlessly in the background through the extensions
Customer Agent with lead Qualification
All your front office traffic will now be handled by the Customer Agent, including qualifying prospects, adding them to your CRM, and scheduling sales meetings.
- Create agent goals to resolve customer issues and generate leads from prospect conversations.
- Set lead qualification criteria and let the agent ask the right questions based on your ideal customer profile.
- Determine what happens when prospects are fully qualified, partially qualified, or unqualified.
Assign Customer Agent to Third-Party SMS
The Customer Agent can now be assigned to a variety of channels, including SMS, Instagram, Telegram, LINE, WhatsApp, and Slack.
- Create custom integrations using the Custom Channels API or install messaging channel apps from the HubSpot App Marketplace.
- Deploy Customer Agent to your new channels from Service > Customer Agent > Deployment > Channels.
- Provide customer service on the channels your customers prefer, expanding beyond HubSpot's native channels.
Send an Email to Create a Ticket in Help Desk
Sending an outbound email to create a ticket in Help Desk is now possible, providing users with a fast and efficient way to create tickets.
- Click the “+” icon in the help desk, select “send email” and compose your message to create a ticket.
- The AI populates the subject, description, pipeline, status, and owner based on the content of your message.
Customizable Sidebar for Customer Success Workspace
Using the Customer Success Workspace, customer success professionals can now view and customize a persistent sidebar to bring customer context and actions directly into their workflow.
- With configurable cards such as About, Health Score, Activities, and Deals, you can view customer information across multiple tabs
- Admins can add, remove, reorder, and rename cards and tabs to match team workflows, or reset to default settings.
- Reduce disruptions and save time by accessing critical context without leaving the workspace
Team-Specific Reports in the CS Workspace
Customer Success Workspace reports are now workspace-specific, so changes you make only apply to your current team workspace.
- Make the Summary page more relevant to each post-sales team by adding, removing, or modifying reports without affecting other workspaces.
- By default, new workspaces do not have any reports and can be customized by super admins or anyone with permission to manage customer success settings.
Retroactive SLAs
In the Help Desk, admins can now apply changes to new tickets only or to both new and existing open tickets when creating or editing SLA goals.
- When configuring goals, choose whether to apply changes only to new tickets or also to open tickets.
- Tickets with remaining SLA time are updated based on the new settings, while goals already met remain unchanged.
- To ensure accurate reporting and consistent agent expectations, establish new goals and immediately incorporate them into active workflows.
Recent Intent Signals Company Property
Over a rolling 30-day period, the update shows which intent signals have been detected for tracked companies, so buyers' intent can be surfaced and acted upon more easily.
- Add Recent Intent Signals to index views, reports, company record side panels, and use them in lead scoring and workflows.
- With a rolling 30-day freshness window, the property populates automatically when signals are detected.
- Build automations, segment lists, and prioritize outreach based on specific signal combinations.
Add Line Items to Custom Objects
The Data Model Builder now allows you to create associations between Line Items and Custom Objects, expanding what you can model with custom objects without writing any code.
- Navigate to Data Management > Data Model > Edit Data Model to create associations between Line Items and custom objects.
- Add or edit Line Items for custom objects directly in the app using the Line Items sidebar card.
- The API can be used to model complex business data by associating new or existing line items with custom objects.
HubSpot Deal to Order Association with Microsoft Dynamics Workflow
Microsoft Dynamics 365 Sales Orders created in HubSpot are now automatically associated with HubSpot Deals.
- Integrate HubSpot and Microsoft Dynamics 365 sales data without manual entry.
- Make your sales tech-stack more efficient and ensure data accuracy.
- Using deal-based workflows, you can create sales orders manually from deal records.
Mobile Widgets & App Intents on Breeze Assistant Mobile App
On Android and iOS, Breeze Assistant works right from your home screen and system search.
- For quick access to asking questions, taking pictures, and dictating prompts, add widgets to your home screen.
- For specific tasks, use iOS Spotlight or Android shortcuts to launch Breeze Assistant instantly.
New HubSpot Mobile App Redesign
With updated colors for both light and dark modes, HubSpot's mobile app aligns with its desktop redesign.
- Ensure seamless work across desktop and mobile devices with consistent design.
- Improve readability and reduce visual clutter while maintaining WCAG AA accessibility.
