HubSpot is keeping the momentum strong with another round of impactful updates for October - and this month is all about speed, smarter automation, and AI at the core of every workflow.
From building multi-channel campaigns faster in Marketing Studio to leveraging AI for journey analytics, reporting, and sales handoffs - these releases are designed to make scaling smoother and more efficient across teams.
Let’s dive into the features that will shape how teams work in the months ahead.
Marketing Studio
With Marketing Studio's AI-powered drag-and-drop canvas, your whole team can plan, create, and launch multi-channel campaigns faster.
- Organize campaigns with a single canvas that teams can collaborate on
- Create ready-to-use assets and plans based on your campaign vision
Redesigned Email Editor
Creating beautiful emails has never been easier thanks to HubSpot’s newly redesigned editor. With the new interface, everything you need is instantly accessible, eliminating the need to search for features and reducing creation time by up to 50%. Whether you are creating from scratch or using templates, every workflow is now more intuitive.
Optimize for email engagement
Make every send as effective as possible by using machine learning to predict which contacts will be most likely to engage. By sending to the right people at the right time, this smart optimization goes beyond simple suppression.
AI Referrals in Website Traffic Analytics
Identify visitors arriving via ChatGPT, Claude, Perplexity, and other AI platforms with traffic source classification. Optimize for this emerging channel by understanding how AI drives traffic to your site.
Pathfinder in Customer Journey Analytics
Learn how customers and leads interact with your brand based on the most common paths they take. Using Customer Journey Paths, you can determine how prospects navigate your touchpoints to optimize the customer experience.
AI-Powered Landing Pages: Custom Templates
Combine AI speed with brand consistency for the best of both worlds. You can now select from your existing templates when creating AI-generated landing pages, ensuring every page meets your brand standards.
Deal Loss Agent
Using AI to review closed-loss deals, you can turn losses into learning. The agent identifies patterns across timeframes and provides actionable recommendations to increase win rates by identifying why deals fail.
Automated Sales to CS Handoff
Optimize every customer transition with AI that reviews your entire sales process. Provide detailed handoff summaries that set customer success teams up for success by automatically identifying customer goals, concerns, and expectations.
Create Custom Rules to Manage Duplicate Records
With custom duplicate detection rules, you can control the quality of your data. You want to ensure the system catches real duplicates while avoiding false positives, so you should define exactly what constitutes a duplicate in your context.
Drag and Drop Reports onto a Dashboard
Drag-and-drop functionality speeds up dashboard creation. There's no more jumping between screens to create the perfect analytical view with a new side panel that let's you browse and add saved reports or templates directly to your dashboard.
Generate calculated property formulas with AI
You don't need formula expertise to build complex calculated properties. Using plain language, you can describe what you want to calculate, and AI will generate the formula - making advanced data manipulation accessible to everyone.
AI-powered Catch-up Cards
Stay informed without being overwhelmed by information. Catch-up cards powered by artificial intelligence present the most critical updates about your companies, from recent activities to market changes, in digestible summaries.
Data Enrichment Tab
With a centralized enrichment hub, you can control the quality of your data. Using one intuitive interface, you can run full-portal scans, check enrichment potential, and monitor coverage.
Create Custom Properties with AI
Create custom properties using natural language in seconds. Breeze generates property configurations automatically based on what you need, allowing your CRM to truly reflect the way you work.
All new reporting experience for Customer Agent
With powerful new metrics like Resolution Rate, Deflection Rate, and Customer Satisfaction Scores, you can measure what matters. By using this enhanced reporting experience, you can see how your Customer Agent performs and where improvements can be made.
Sales-to-Marketing Feedback Agent
The gap between sales insights and marketing messaging needs to be bridged. By analyzing sales conversations, the agent identifies recurring objections and gaps, resulting in clear themes that assist marketing in creating more effective content.
Connect your LLM to HubSpot custom workflow actions
Create custom AI-powered workflow actions using OpenAI, Anthropic, Gemini, Cohere, and xAI models. HubSpot's AI capabilities can be used to automate workflows in an intelligent way.
