HubSpot vs. Typeform: Comparative Analysis of Multi-Step Forms
With its multi-step forms, conditional logic, and seamless CRM integration, HubSpot offers businesses a cost-effective alternative to Typeform.
For years, Typeform has been a leading form-building tool, known for its stylish, conversational forms.
With recent updates to HubSpot's form-building capabilities, particularly Dynamic Forms and Conditional Logic, HubSpot is quickly catching up and in some cases replacing Typeform altogether.
Despite Typeform's reputation for creating visually stunning and interactive forms, HubSpot's evolving form capabilities make it more practical for many businesses, particularly those already using HubSpot's marketing and content hubs.
Where does HubSpot has an edge on Typeform?
Multi-Step Forms
Multi-step forms are now available in HubSpot, making it easier to collect complex information without overwhelming users. By breaking long forms down into bite-sized chunks, respondents are able to complete them in a shorter amount of time. As a result of making each step simpler and more focused, businesses see improved completion rates and less abandonment, which directly translates into higher lead conversion rates.
It is especially useful for onboarding processes, detailed customer feedback, or multi-part event registration forms that require a variety of information.
Conditional Logic
The conditional logic in HubSpot's form building brings a new level of intelligence to the process. HubSpot now lets you show or hide questions based on a visitor's previous answers, creating a highly personalized experience.
When a lead selects "Yes" to being interested in a particular product, you can dynamically display additional questions or options relevant to that product.
Since users are only asked questions that matter to them, this adaptability leads to better data collection and higher engagement rates.
Conditional forwarding
Using HubSpot's conditional redirects, you can now send respondents to tailored landing pages based on their responses. For marketers who want to create personalized follow-up experiences, this feature makes HubSpot stand out.
If someone fills out a form expressing interest in a particular product or service, they can be redirected to a landing page that provides more information on that product or service, thus improving conversions and the overall user experience.
Typeform has traditionally excelled in this area, but HubSpot's integration with marketing automation tools gives it an edge in creating seamless, custom-tailored follow-up journeys.
Advanced Styling & Layout Customization
Typeform has historically dominated the design space. As a result of HubSpot's recent updates, businesses can now customize their forms in a way that matches their brand's aesthetics.
A variety of layout options, font selections, and custom CSS styles are available in HubSpot's form editor. With this flexibility, you can create visually appealing forms without compromising your website's look and feel.
Having a consistent online experience is important for companies heavily invested in branding, something Typeform has been able to offer as a key differentiator for years.
CRM Integration & Spam Prevention
HubSpot's form builder integrates natively with its CRM, eliminating the need for third-party integrations or manual data transfer.
HubSpot's CRM records every form submission instantly, allowing teams to automate follow-ups and track lead progress in real-time. HubSpot's built-in spam prevention tools ensure cleaner lead data by automatically blocking suspicious or bot-generated entries.
In addition to saving time, this level of integration also improves data accuracy, leading to more effective marketing and sales strategies. In comparison with Typeform, this is a significant advantage for businesses looking to streamline their workflows.
Typeform Could Still Be a Good Choice
Despite HubSpot's growing form functionality, Typeform could be a better fit in two scenarios:
Fully Customizable Surveys & Quizzes
Typeform's strength lies in its ability to create highly interactive surveys and quizzes, especially if you're not collecting emails. Typeform might be better if you need unique form formats that go beyond lead generation (e.g., feedback surveys or fun quizzes).
Visual Engagement
The sleek design templates offered by Typeform give you the edge in creating forms that feel more like conversational tools than standard data collection forms.
Choosing Your Solution
Despite Typeform's reputation as a strong option for businesses that desire design-heavy, interactive forms, HubSpot's new Dynamic Forms with conditional logic and CRM integration offer a compelling alternative.
Organizations already using HubSpot or looking for seamless CRM integration will soon be able to do away with Typeform altogether with HubSpot.
Take advantage of HubSpot's new form capabilities if you're already on the platform and haven't explored them yet. Typeform still has a place in specific, niche use cases such as quizzes and feedback forms, for those still considering their options.