Your contact properties store information about your contacts, such as their email address or the last time they filled out a form. Every HubSpot account has default properties that store key information. Several of these properties are automatically populated by HubSpot, such as the lifecycle stage properties.
There are some default contact properties that cannot be edited. Custom contact properties can be created instead of editing default ones.
Here is how you can view the properties of your contacts:
- Click the settings icon in the top navigation bar of your HubSpot account.
- Navigate to Properties from the left sidebar menu.
- Select Contact properties from the first Filter by dropdown menu. The properties will be filtered by the
contact object. This list should contain your default contact properties.
Contact Information
- Annual revenue: annual company revenue.
- Business units: the business units the contact is assigned to.
- Buying role: the role that the contact plays during the sales process. It is possible to select more than one role. HubSpot's account-based marketing features take the property value into account. The default values cannot be deleted, but you can edit the property to add new buying roles.
- Campaign of last booking in meetings tool: this UTM parameter shows which marketing campaign (e.g. a specific email) referred the contact to the meetings tool for their most recent booking. When you add tracking parameters to your meeting link, this property is populated.
- City: the contact's city of residence.
- Close date: the date that the contact became a Customer. Only if the Set lifecycle stage when a deal is won setting is enabled and the contact is moved to the default Customer stage (not a custom stage) will HubSpot automatically set this.
- Company name: the name of the contact's company. This property is separate from the Name property of the contact's associated company, and from the Associated company shown on the contacts index page. No matter how a company is associated, this property can be manually updated regardless of automatic or manual association.
- Contact owner: the contact's owner. By creating a custom HubSpot user field type property, you can assign additional users to the contact record.
- Contact priority (Marketing Hub Enterprise, Sales Hub Enterprise, and Service Hub Enterprise only): a ranking system of contacts evenly assigned into four tiers. The chances of a contact becoming a customer are higher when they are in tier one than when they are in tier four.
- Contact unworked?: an indication if the contact has been worked. It means the contact has not been assigned to an owner, or does not have a sales activity logged in its timeline since its latest owner assigned it.
- Country/Region: the contact's country of residence. Imports, forms, and integrations can be used to set this.
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Create date: the date that the contact was created in your HubSpot account.
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Created by user ID: the user who created the contact. HubSpot sets this value automatically.
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Cumulative time in [lifecycle stage]: the cumulative time in seconds spent by the contact in the stage.
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Currently in sequence (Sales Hub Starter, Professional, and Enterprise only): indicates whether or not the contact is enrolled in a sequence. If the contact is currently enrolled in a sequence, this value is automatically set to True.
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Date entered [lifecycle stage]: the date and time when the contact entered the stage. Learn more about lifecycle stage calculated properties.
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Date exited [lifecycle stage]: the date and time when the contact exited the stage. Learn more about lifecycle stage calculated properties.
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Date of last meeting booked in meetings tool: the date of the meeting that is booked the farthest out from the current date. The property value will appear as December 7th if a meeting is scheduled for December 1st, and another meeting is scheduled for December 7th.
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Date of first engagement: the date the current contact owner first engaged with the contact.
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Days to close: the number of days between the day the contact was added to your account and the day they became a customer. Based on the contact's Create date and Close date properties, HubSpot sets this automatically. When a contact lacks a close date, the Days to close property will not be automatically updated. If you want to automatically set the close date based on associated deals, you can either manually update it or turn on the Set lifecycle stage when a deal is won setting.
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Description of first engagement: a description of the current contact owner's first engagement with the contact.
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Email: the contact's primary email address.
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Email domain: the contact's email domain.
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Fax number: the contact's primary fax number.
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First deal created date: the create date of the first deal the contact is associated to.
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First name: the contact's first name.
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HubSpot score: the number that shows qualification of contacts to sales readiness based on the criteria set in HubSpot's lead scoring tool.
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ID of first engagement: The object id of the current contact owner's first engagement with the contact.
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Industry: the contact's industry.
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Job title: the contact's job title.
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Last activity date: the last date and time a note, call, tracked and logged sales email, meeting, LinkedIn/SMS/WhatsApp message, task, or chat was logged on the contact record. HubSpot automatically sets this based on the most recent activity date/time. When a user logs a call and indicates that it occurred yesterday, the Last activity date property will display yesterday's date.
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Last contacted: the last date and time a chat conversation, call, sales email, meeting, or message was logged for the contact. HubSpot automatically sets this based on the latest activity date. Whenever a user logs a call the day before, the Last contacted property will show yesterday's date.
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Last name: the contact's last name.
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Last modified date: the last date and time that a property related to the contact was modified. The Last modified date property will display today's date if a user logs a call from the previous day today.
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Last NPS survey comment (Service Hub Professional and Enterprise only): the last NPS survey comment that the contact gave.
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Last NPS survey date (Service Hub Professional and Enterprise only): the date that the contact last submitted a NPS survey response.
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Last NPS survey rating (Service Hub Professional and Enterprise only): the last NPS survey rating that the contact gave.
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Last engagement date: the last date and time of one-to-one email opens and clicks, lead revisit notifications, meeting bookings, and form submissions on the contact record. HubSpot automatically sets this based on the date/time of an activity when it is logged on a record when the Contact owner property is set.
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Last sequence enrolled: the unique ID of the last sequence that the contact was enrolled in.
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Last sequence enrolled date: the date the contact was enrolled into a sequence. It is not necessarily the date on which the first step was executed, but the date on which the user enrolled a contact in the sequence.
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Last sequence ended date: the date that the contact was last unenrolled from a sequence.
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Latest time in [lifecycle stage]: the total time in seconds spent by the contact in the stage since it last entered the stage. Learn more about lifecycle stage calculated properties.
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Lead status: the contact and company property that indicates where the contact or company is within a buying cycle as a lead. Learn about the difference between Lead status and Lifecycle stage.
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Lead response time: Time it took the current owner to do first qualifying engagement (ms).
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Legal basis for processing contact's data: the legal reasoning for your company's ability to process the contact's data. The contact will be exempt from GDPR protection if this is set to Not applicable.
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Likelihood to close (Marketing Hub Enterprise and Sales Hub Enterprise only): the probability that the contact will become a customer within the next 90 days. Based on demographics in standard contact properties and interactions logged in the contact timeline such as tracked emails and meetings, this score is calculated.
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Lifecycle stage: a property used to indicate at what point the contact is within the marketing/sales process. Depending on the contact, it can be set through imports, forms, workflows, or manually.
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Marketing contact status (Marketing Hub Starter, Professional, or Enterprise only): indicates if the contact is currently a marketing or non-marketing contact.
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Marketing contact status source type (Marketing Hub Starter, Professional, or Enterprise only): indicates the tool that set the latest value in the contact's marketing contact status.
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Marketing contact status source name (Marketing Hub Starter, Professional, or Enterprise only): indicates the ID of the specific activity that set the latest value in the contact's marketing contact status.
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Marketing contact until next update (Marketing Hub Starter, Professional, or Enterprise only): specifies if this contact will be set as non-marketing on the next update date. As soon as you set a marketing contact as non-marketing, its property value will change to Yes, indicating that the non-marketing status will take effect on the next update.
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Medium of last booking in meetings tool: this UTM parameter shows which channel (e.g. email) referred the contact to the meetings tool for their most recent booking. When tracking parameters are added to your meeting link, this property will be populated.
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Member email: the email address used to send private content information to members.
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Merged Contact IDs: the Record IDs of contacts that were merged into the contact record. Once a contact merge has been completed, HubSpot automatically sets this.
Message: a default property to be used for any message or comments the contact may want to leave on a form.
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Mobile phone number: the contact's mobile phone number. HubSpot validates and formats the phone number automatically based on the country code, so you must include it. A contact record can be edited to turn off automatic formatting, either when editing the Mobile phone number property or when adding a phone number.
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Next activity date: the date of the next upcoming activity for the contact. HubSpot sets this automatically based on user actions in the contact record. For example, logging a future call, sales email, or meeting, scheduling a future meeting, or scheduling a future task. This property is not updated by emails or tasks scheduled in a sequence.
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Number of associated deals: the total number of all associated deals.
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Number of employees: the number of company employees.
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Number of sales activities: the total number of sales activities logged for the contact. Activities related to sales include calls, chat conversations, LinkedIn messages, postal mail, meetings, notes, sales emails, SMS messages, tasks, or WhatsApp messages. HubSpot sets this automatically based on the number of applicable activities on the record. Learn more about logging activities.
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Number of sequences enrolled: the number of times a contact was enrolled into a sequence.
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Number of times contacted: the total number of logged sales activities on a contact record. Contact records can record calls, chat conversations, LinkedIn messages, postal mail, meetings, sales emails, SMS, or WhatsApp messages. Tasks and notes are not included in this property, unlike the Number of sales activities property. HubSpot sets this automatically based on the number of applicable activities.
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Owner assigned date: the most recent timestamp of when an owner was assigned to the contact. HubSpot sets this value automatically.
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Owner's main team: the main team of the contact owner. HubSpot sets this value automatically.
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Persona: the contact's persona.
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Phone number: the contact's primary phone number. You must include the country code in the phone number because HubSpot validates and formats it automatically. If you want to turn off automatic formatting on a contact record, you can do so either while editing the Phone number property, or when adding a phone number to call.
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Postal code: the contact's zip code.
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Preferred language: the contact's preferred language for communications. This might be set via import, form, or integration.
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Recent deal close date: the date of the last associated deal that was closed as won.
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Recent sales email clicked date (Sales Hub Professional and Enterprise only): the date of the last time that the contact clicked on a sales email.
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Recent sales email open date: the date of the last time that the contact opened a sales email. Emails sent to more than one contact do not update this property.
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Recent sales email replied date: the date of the last time that the contact replied to a sales email sent from your connected G Suite or Outlook 365 email account.
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Record ID: the unique identifier for the contact. HubSpot sets this value automatically. The API or importing can be used to update contacts.
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Record Source: how the contact was created. This is automatically set by HubSpot.
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Record Source Detail 1: the first level of detail on how the contact was created. This is automatically set by HubSpot.
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Record Source Detail 2: the second level of detail on how the contact was created. HubSpot automatically sets this.
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Record Source Detail 3: the third level of detail on how the contact was created. HubSpot automatically sets this.
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Salutation: the title used to address the contact.
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Shared teams: additional teams whose users can access the contact based on their permissions.
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Shared users: additional users can access the contact based on their permissions.
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Source of last booking in meetings tool: this UTM parameter shows which site (e.g. LinkedIn) referred the contact to the meetings tool for their most recent booking. Only when tracking parameters are added to your meeting link will this property be populated.
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State/Region: the contact's state of residence.
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Street address: the contact's street address, including apartment or unit #.
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Time between contact creation and deal close (Marketing Hub Professional and Enterprise only): the amount of time between when a contact was created and when the contact's lifecycle stage became Customer.
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Time between contact creation and deal creation (Marketing Hub Professional and Enterprise only): the amount of time between when a contact was created and when the contact was associated with a deal.
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Time zone: the contact's time zone, set manually by selecting a pre-defined time zone. Daylight savings time does not affect the property's options. During the months of November through March, certain time zones will have an hour difference.
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Total revenue: total dollar amount of all associated deals that have been closed as won.
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Type of first engagement: The object type of the current contact owner's first engagement with the contact.
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Updated by user ID: the user who last updated the contact. HubSpot sets this value automatically.
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Website URL: the contact's company website.
Email Information
Email Information properties (with the exception of Now in workflow) are tied to the contact's current email address. Whenever the email address changes (including contact creation, restoration, or merger), these properties will be updated with the new email address, overwriting the old address.
- Now in Workflow: indicates if the contact is currently enrolled in any workflow.
- Email address quarantined: indicates that the current email address has been quarantined for anti-abuse reasons. Quarantined email addresses will not receive marketing emails from HubSpot.
- Email hard bounce reason: the last reason why an email hard bounced for the contact. Learn more about these hard bounce reasons.
- Invalid email address: whether the email address is invalid.
- Marketing email confirmation status: the status of the contact's eligibility to receive email.
- Marketing emails delivered: the number of marketing emails delivered for the current email address.
- Marketing emails bounced: the number of marketing emails sent from your account that hard or soft bounced (this does not include global bounces, that are bounces in any account in HubSpot's system for a permanent reason, such as an invalid recipient).
- Marketing emails opened: the number of marketing emails opened. Since this value is only incremented once per email, if the same email is opened multiple times, this value will only increase by one. Opens are not counted for transactional email interactions.
- Marketing emails clicked: the number of marketing emails which have had link clicks. The value is incremented at most once per email, so if the same link is clicked multiple times, or if multiple links in the same email are clicked, the value will only increase by one. Clicks on transactional emails are not counted.
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First marketing email send date: the date of the earliest email delivery for any marketing email.
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First marketing email open date: the date of the earliest email open for any marketing email.
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First marketing email click date: the date of the earliest link click for any marketing email.
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First marketing email reply date: the date of the earliest reply for any marketing email.
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Last marketing email send date: the date of the most recent email delivery for any marketing email.
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Last marketing email open date: the date of the most recent email open for any marketing email.
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Last marketing email click date: the date of the most recent link click for any marketing email.
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Last marketing email reply date: the date of the most recent reply for any marketing email.
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Last marketing email name: the name of the last marketing email sent.
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Unsubscribed from all email: indicates that the current email address has opted out of all email from the account.
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Opted out of email: [email type name]: indicates that the current email address has opted out from emails of the specified type.
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Sends since last engagement: the number of marketing emails that have been sent since the last engagement, specifically email open or link click.
Web Analytics History
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Average page views: the average number of pages a contact sees per session. HubSpot automatically sets this for each contact.
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Event revenue (Marketing Hub Enterprise only): event revenue can be set on the contact using HubSpot's events tool.
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First page seen: the first page the contact saw on your website. This is automatically set by HubSpot for each contact.
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First referring site: the first website that referred the contact to your website. This is automatically set by HubSpot for each contact.
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First touch converting campaign: the first campaign the visitor interacted with before being created as a contact. Use the campaign ID instead of the campaign name when using this property in other HubSpot tools (e.g., filters, lists).
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Last page seen: the last page the contact saw on your website. This is automatically set by HubSpot for each contact.
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Last referring site: the last website that referred the contact to your website. HubSpot automatically sets this for each contact. In this analytics property, the last page viewed is taken into account, so the site can be internal or external.
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Last touch converting campaign: the most recent campaign the visitor interacted with before being created as a contact. Use the campaign ID instead of the name when using this property in other HubSpot tools (e.g., filters, lists).
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Latest Traffic Source: the source of the most recent interaction a contact had with your business. This is automatically set by HubSpot. An individual's Latest Traffic Source value can be manually changed to any of the available options, but not the property options.
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Latest Traffic Source Date: the date of the most recent interaction a contact had with your business. HubSpot automatically sets this based on the Latest Traffic Source property, but it can also be manually modified.
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Latest Traffic Source drill-down 1: additional information about the most recent source for the last interaction the contact had with your business. The contact's settings are automatically set by HubSpot and cannot be changed manually. Learn more about the possible values.
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Latest Traffic Source drill-down 2: additional information about the most recent source for the last interaction the contact had with your business. This is automatically set by HubSpot and can't be manually changed for the contact. Learn more about the possible values.
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Number of event completions: the sum of all events the contact has experienced. This is automatically set by HubSpot for each contact.
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Number of page views: the sum of all pages the contact has seen on your website. This is automatically set by HubSpot for each contact.
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Number of sessions: the number of sessions the contact has had on your website. This is automatically set by HubSpot for each contact.
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Original Traffic Source: the first known source through which the contact interacted with your business. This is automatically set by HubSpot. A property option cannot be edited, but an individual's Original source value can be changed manually.
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Original Traffic Source drill-down 1: additional information about the traffic source through which the contact first interacted with your business. HubSpot automatically sets this and cannot be changed manually. Learn more about the possible values.
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Original Traffic Source drill-down 2 : additional information about the traffic source through which the contact first interacted with your business. This is automatically set by HubSpot and cannot be changed for the contact. Learn more about the possible values.
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Time first seen: the time and date when the contact first interacted with your business (website visit, form submission, manual contact creation or import). This is automatically set by HubSpot for each contact.
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Time last seen: the last time and date the contact has viewed a page on your website. HubSpot automatically sets this for each contact.
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Time of first session: the first time the contact visited your website. This is automatically set by HubSpot for each contact.
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Time of last session: the last time and date the contact visited your website. This is automatically set by HubSpot for each contact.
Conversion Information
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Facebook click ID: a value that indicates a contact's visit to your site came from a Facebook ad. This is automatically set by HubSpot based on a URL identifier provided by Facebook Ads.
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First conversion: the first landing page and form the contact submitted on.
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First conversion date: the date the contact first submitted a form.
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Google ad click ID: a value that indicates a contact's visit to your site came from a Google ad. HubSpot automatically sets this based on a Google Click identifier (GCLID) provided by Google Ads.
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IP city: the city reported by the contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.
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IP country: the country reported by the contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.
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IP country code: the country code (in alpha-2 format) reported by the contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.
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IP state/region: the state or region reported by the contact's IP address. Reporting and segmentation can be done automatically by HubSpot using this information.
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IP state/region code: the state code or region code reported by the contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.
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IP time zone: the timezone reported by the contact's IP address. For segmentation and reporting, HubSpot automatically sets this. This property is used to determine the contact's time zone for the time zone send email feature.
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Number of form submissions: the number of forms the contact has submitted. Marketing form submissions and meetings scheduling page submissions are included here.
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Number of unique forms submitted: the number of different HubSpot forms, pop-up forms, and collected forms the contact has submitted.
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Recent conversion: the last form the contact submitted. It is formatted as Page title: Name of form, followed by a colon, and then the name of the form submitted (i.e., Page title: Name of form).
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Recent conversion date: the date the contact last submitted a form.
Contact Calculated Information
In your properties settings or on individual contact records, these properties are only used as measures when building a custom report.
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Customers: a true or false value that indicates if the contact is a customer. When creating a report of the number of contacts, this option is available.
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Sources: the offline sources or online sources where the contact is derived from and can be used when building a custom report to show you a count of contacts who originated from either source type.
Ads properties
Lead ad forms can be customized with these properties. HubSpot's ads tool can access information from these default fields.
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Date of birth: the date of birth as provided through a lead ad form, set by the ads tool.
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Gender: the gender as provided through a lead ad form, set by the ads tool.
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Marital status: the marital status as provided through a lead ad form, set by the ads tool.
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Relationship status: the relationship status as provided through a lead ad form, set by the ads tool.
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Military status: the military status as provided through a lead ad form, set by the ads tool.
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Work email: the work email as provided through a lead ad form, set by the ads tool.
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Job function: the job function as provided through a lead ad form, set by the ads tool.
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Seniority: the seniority in the company as provided through a lead ad form, set by the ads tool.
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Company size: the size of the company as provided through a lead ad form, set by the ads tool.
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Degree: the degree as provided through a lead ad form, set by the ads tool.
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Field of study: the field of study as provided through a lead ad form, set by the ads tool.
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School: the school as provided through a lead ad form, set by the ads tool.
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Start date: the start date of education as provided through a lead ad form, set by the ads tool.
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Graduation date: the graduation date of education as provided through a lead ad form, set by the ads tool.
Private content access properties
Content Hub Enterprise and Service Hub Professional and Enterprise subscriptions offer these properties, which store information about audience access on your HubSpot website.
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Domain to which registration email was sent: the domain to which the registration invitation email for content membership was sent to.
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Email confirmed: the confirmation from the contact.
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Membership notes: the notes relating to the contact's content membership.
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Registered at: the datetime at which the contact set up his content membership.
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Status: the status of the contact's content membership.
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Time registration email was sent: the datetime when the registration email was sent to the contact.