HubSpot's Default Company Properties

HubSpot has several default company properties where you can store information about your company. Additionally, you can create custom company properties to capture the information that is most relevant to your business. These properties help enrich you data, segment your audience with smart lists, and organize your customer information to produce better reports and analytics.

Explore HubSpot's company properties, what they mean, and how you can use them to your advantage.

Company Information

• About us: a brief description of your company.
• Annual revenue: a company's actual or estimated revenue.
• Business units: divisions within the company.
• City: The city where the company is located.
• Close date: the date the company became your customer. As long as the Set lifecycle stage when a deal is won setting is turned on and the company is moved to the default Customer stage (i.e. not a custom stage), HubSpot will set this automatically.
• Company domain name: the company's website domain.
• Country: the country where the company is located.
• Create date: the date the company was added to your account.
• Created by user ID: the user who created the company. This value is set automatically by HubSpot.
• Description: a short statement about the company's mission and goals.
• First contact create date: the date the first contact for this company was created in your account. The value can predate the company's Create date property if the company is set as the contact's primary company. HubSpot sets this automatically.

• First deal created date: the date the first deal was created for a contact at this company. HubSpot automatically sets this.

• Ideal Customer Profile Tier: describes how closely a company matches your ideal customer profile, with Tier 1 being closest to your ideal customer profile, as created by you and your users.

• Industry: the type of business the company performs. Approximately 150 predefined options are available by default for this property. You cannot delete these options, but you can add new custom options to suit your needs.

• Is public: whether the company is publicly traded.

• Last activity date: the last date and time a note, call, tracked and logged sales email, meeting, LinkedIn/SMS/WhatsApp message, task, or chat was logged on the company record. HubSpot sets this automatically based on the most recent date/time associated with an activity. When a user logs a call and indicates that it occurred yesterday, the Last activity date property will display yesterday's date.

• Last contacted: the timestamp from the most recent chat conversation, call, email, or meeting logged for this company. This is set automatically by HubSpot.

• Last modified date: the last time any property was modified for this company. This is set automatically by HubSpot.

• Last Engagement Date: the last date and time of one-to-one email opens and clicks, lead revisits, meeting bookings, and form submissions on the company record. When an activity is logged on a record, HubSpot automatically sets the date/time associated with the activity.

• Latest Traffic Source: source of the last session attributed to any contacts that are associated with the company. Using the most recent Latest Traffic Source value of the associated contacts, HubSpot sets this automatically.

• Latest Traffic Source data 1: additional details about the last session associated with this company's contacts.

• Latest Traffic Source data 2: details of the last session attributed to any contacts associated with this company.

• Latest Traffic Source Date: timestamp of when the latest traffic source occurred, based on associated contacts' most recent Latest Traffic Source value.

• Lead status: the company's sales, prospecting, or outreach status. There are five options available by default for this property. Learn how to edit a property, if you'd like more options.

• Lifecycle stage: a property used to indicate at what point the company is within the marketing/sales process. Learn more about automatically syncing the company's lifecycle stage to all associated contacts.

• Merged Company IDs: the Record IDs of companies that were merged into the company record. As soon as a company merge is completed, HubSpot automatically sets this.

• Name: the name of the company.

• Next activity date: the date of the next upcoming activity for a company. HubSpot automatically sets this based on user actions in the company record. You can schedule a future call, sales email, meeting, schedule a future meeting, or schedule a future task.

• Number of associated contacts: the number of contacts associated with the company. HubSpot updates this automatically.

• Number of associated deals: the number of deals in the HubSpot CRM associated with the company. HubSpot updates this automatically.

• Number of child companies: the number of child companies of this company.

• Number of employees: total number of people who work for the company.

• Number of open deals: the number of open deals associated with the company. Deals that are open are not closed-won or closed-lost. 

• Owner: the company's owner. A custom HubSpot user property can be used to assign additional users to a company record.

• Owner assigned date: the most recent timestamp of when an owner was assigned to the company. HubSpot sets this value automatically.

• Owner's main team: the main team of the company owner. HubSpot automatically sets this value.

• Parent company: the company ID of the company's parent company.

• Phone number: the company's primary phone number.

• Postal code: postal or zip code for the company.

• Recent deal amount: the value of the last associated deal closed as won. This is set automatically by HubSpot.

• Recent deal close date: the date of the last associated deal closed as won. This is set automatically by HubSpot.

• Record ID: the unique identifier for the company. HubSpot sets this value automatically. Using this API or when importing companies, you can update them.

• Record Source: how the company was created. HubSpot automatically sets this.

• Record Source Detail 1: the first level of detail on how the company was created. This is automatically set by HubSpot.

• Record Source Detail 2: the second level of detail on how the company was created. This is automatically set by HubSpot.

• Record Source Detail 3: the third level of detail on how the company was created. This is automatically set by HubSpot.

• Shared teams: additional teams whose users can access the company based on their permissions.

• Shared users: additional users can access the company based on their permissions.

• State/Region: the state or region where the company is located.

• Street address: the street address of the company.

• Street address 2: additional address information for the company.

• Target account: whether the company is considered a target account in your account-based marketing strategy.

• Time zone: the time zone where the company or organization is located.

• Total money raised: the amount of money raised by the company.

• Total revenue: the total value of deals closed with the company or organization. This is set automatically by HubSpot.

• Type: the company's relationship to you (e.g., prospect, partner, reseller, vendor, or other).

• Updated by user ID: the user who last updated the company. This value is set automatically by HubSpot.

• Web Technologies: the web technologies used by the company or organization. Editing the options is not possible.

• Website URL: the company's web address. By filling in this property, the domain name of the company will also be filled in. 

• Year founded: the year the company was created.

Social Media Information

• Facebook company page: the URL of the company's Facebook page.
• Facebook fans: the number of Facebook fans the company has.
• Google Plus page: the URL of the company's Google Plus page.
• LinkedIn bio: the company's LinkedIn bio.
• LinkedIn company page: the URL of the company's LinkedIn page.
• Twitter bio: the company's Twitter bio.
• Twitter followers: the number of Twitter followers the company has.
• Twitter handle: the company's Twitter handle.

Email Information

By default, Email Information contains no properties.

Web Analytics History

• Days to close: the number of days between the day the company was added to your account and the day they became a customer. HubSpot sets this automatically based on the company's Create date and Close date properties. The Days to close property will not be automatically updated if a company does not have a close date. Alternatively, you can turn on the Set lifecycle stage when a deal is won setting to automatically set the close date when a deal is won.

• First touch converting campaign: the campaign responsible for the first touch creation of the first contact associated with this company.

• Last touch converting campaign: the campaign responsible for the last touch creation of the first contact associated with this company.

• Number of pageviews: the total number of pageviews for all contacts associated with this company. This is set automatically by HubSpot.

• Number of sessions: the total number of sessions for all contacts associated with this company. This is set automatically by HubSpot.

• Original Traffic Source drill-down 1: information about the original traffic source of the contact with the earliest activity for this company.

• Original Traffic Source drill-down 2: additional information about the original traffic source of the contact with the earliest activity for this company.

• Original Traffic Source: the source (Organic search, Paid search, Email marketing, Social media, Referrals, Other campaigns, Direct traffic, or Offline sources) for the contact with the earliest activity for this company.

• Time first seen: the first activity of any contact associated with this company. This is set automatically by HubSpot.

• Time last seen: the most recent activity of any contact associated with this company. This is set automatically by HubSpot.

• Time of first session: the time of the first visit by a contact associated with this company. This is set automatically by HubSpot.

• Time of last session: the time of the most recent session of a contact associated with this company. This is set automatically by HubSpot.

Conversion Information

• First conversion: the first form submitted by any contact associated with the company. This is set automatically by HubSpot.

• First conversion date: the date of the first conversion by any contact associated with the company. This is set automatically by HubSpot.

• Number of form submissions: the total number of forms submitted by all contacts associated with the company. This is set automatically by HubSpot.

• Recent conversion: the last form submitted by a contact associated with the company. This is set automatically by HubSpot.

• Recent conversion date: the date of the most recent conversion by a contact associated with the company. This is set automatically by HubSpot.